(Bonn, 11. Juni 2014) Fünf Jahre später der Ausstieg: Das Kameha Grand in Bonn verzichtet künftig auf die Mitgliedschaft bei Leading Hotels of the World. Man beende die Mitgliedschaft bei der renommierten Marketingkooperation zu Ende Juni, wurde mitgeteilt. Neuer Vertriebspartner des Fünf-Sterne-Lifestyle-Hotels ist TravelClick.
The distribution landscape is getting more complex every day, with everyone having an opinion on what channels are the best and why. One of the hottest topics is the use of online travel agencies, or OTAs, and how they’ve emerged with creative strategies such as connecting potential guests directly to booking engines. One point is undisputed — OTAs provide a strong marketing channel for a spectrum of operations, including independent brands and smaller properties. One of the real questions hoteliers are asking is if their operations can benefit from OTA direct connects and what the cost will be. The answer isn’t always clear, and a few options need to be considered going forward.
As new online hotel marketing opportunities emerge, it is imperative that hoteliers not only stay abreast of best practices, but also avoid common mistakes. Outlined below are five common mistakes and five great opportunities that hoteliers can use to develop strategies that will maximize conversions and achieve greater long-term profitability.
In a rapidly evolving market, hoteliers are constantly trying to master the art of selling the right room, at the right time, to the right customer— at the right price. Recent changes in travel shopping behavior have caused a shift in the way in hoteliers utilize specific channels to create a powerful presence online. The following questions will help you understand how to effectively manage both online and offline channels to maximize your hotel’s revenue.
