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School of Hotel Administration

Cornell Center for Hospitality Research Studies Focus on Service Improvement

    Two new studies from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration are aimed at helping hospitality operators improve customer service-by effective application of service scripts and by using human resources marketing. The key to service scripting is to match the script to the service, in terms of how strictly the script is followed. Human resources marketing allows hospitality managers to attract, select, and retain employees who are best matched to the firm. Both studies are available at no charge from the CHR website.

    School of Hotel Administration Introduces Next Level of Hospitality – Higher Learning With Cornell Advanced Programs

      As hospitality managers and organizations tackle today’s challenges, it is more important than ever to understand how strategic decisions regarding personnel, marketing, revenue and demand management affect the bottom line. Cornell’s School of Hotel Administration is addressing these challenges with its new executive-level, topic-specific Cornell Advanced Programs. Designed to equip industry leaders with hospitality current trends, industry innovations and access to a network of international colleagues, Cornell Advanced Programs are four-day, intensive courses providing deep understanding in specific topics related to hospitality management.