Cornell Publications Analyze Restaurant Marketing Strategies and Hospitality Industry Challenges
(Ithaca/NY, USA – 17 February 2013) Restaurant marketers tend to focus on target marketing strategies, but a new study indicates that mass marketing may actually be more effective in boosting business, according to a new report from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. In another new report from CHR, a panel of five industry CEOs call for a tight focus on the customer to boost industry revenue and asset value, as part of their analysis of the hospitality industries top challenges. The two recently posted documents are available at no charge from the CHR’s website.