STR: US hotels report strong performance in summer ‘12
The U.S. hotel industry reported strong performance increases in the three key performance metrics during summer 2012, according to data from STR. During the summer season—which comprises June, July and August—the U.S. hotel industry’s occupancy rose 2.4 percent to 69.3 percent, its average daily rate increased 4.4 percent to US$107.37, and its revenue per available room was up 7.0 percent to US$74.44.