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Corporate Culture

Cornell Hospitality Quarterly Article Highlights Effects of Corporate Culture on Hotel Performance

A study published in the August 2012 Cornell Hospitality Quarterly (CQ) identifies certain corporate cultures that are connected to favorable hotel operating results—and other cultures that seem to hold down revenues. The study, “The Relationship among Corporate Culture, Strategic Orientation, and Financial Performance,” was conducted by HyunJeong (Spring) Han, who was a visiting scholar at the Cornell School of Hotel Administration. By special arrangement with Sage Publications, the article is available at no charge from the Cornell Center for Hospitality Research, which produces the CQ in conjunction with Sage.

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