(Ithaca/NY, USA – 17 February 2013) Restaurant marketers tend to focus on target marketing strategies, but a new study indicates that mass marketing may actually be more effective in boosting business, according to a new report from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. In another new report from CHR, a panel of five industry CEOs call for a tight focus on the customer to boost industry revenue and asset value, as part of their analysis of the hospitality industries top challenges. The two recently posted documents are available at no charge from the CHR’s website.
A new report from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration focuses on how hotels report their carbon footprints. Many hotels have developed their own carbon reporting policies, but the global hotel industry has yet to agree on a standard. This new report helps frame the discussion by analyzing materiality, or the importance of specific greenhouse gas sources. Another new CHR report finds that hotel company stocks are relatively efficient in their response to announcements of earnings surprises.
The Cornell School of Hotel Administration (SHA) will feature leading hospitality executives in the Dean’s Distinguished Lecture Series (DDLS) throughout the fall semester. A perennial highlight of the SHA academic program, the DDLS includes leaders from every segment of the hospitality industry, who speak about their career paths, views on successful management styles and business strategies, and insights on critical industry-related issues.
A new study from Cornell’s Center for Hospitality Research (CHR) at the School of Hotel Administration pins down the corrosive effects of negative employee attitudes on hospitality employee turnover. The CHR also makes available a tool that allows hotel operators to take advantage of a new approach to pricing hotel room reservations.
A study published in the August 2012 Cornell Hospitality Quarterly (CQ) identifies certain corporate cultures that are connected to favorable hotel operating results—and other cultures that seem to hold down revenues. The study, “The Relationship among Corporate Culture, Strategic Orientation, and Financial Performance,” was conducted by HyunJeong (Spring) Han, who was a visiting scholar at the Cornell School of Hotel Administration. By special arrangement with Sage Publications, the article is available at no charge from the Cornell Center for Hospitality Research, which produces the CQ in conjunction with Sage.