Skip to content

Cornell Center for Hospitality Research

Good Morning Hoteliers (102): Hotelmarketing mit Live-Musik und Gratis-Konzerten bringt Ihnen mehr Gäste - Hören Sie hier meine neueste Audio-Kolumne bei HOTELIER TV& RADIO: https://soundcloud.com/hoteliertv/good-morning-hoteliers-102-hotelmarketing-mit-livemusik-bringt-ihnen-mehr-gaste

Cornell Center for Hospitality Research Focuses on Hotel Technology and Brand Market Research

    (Ithaca, New York – 17 April 2013) Research studies demonstrating a model for strategically integrating information technology (IT) and an analysis of consumer hotel preferences are now available from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. Hoteliers are invited to compare their IT systems to a strategic framework developed by top industry stakeholders. Additionally, a new Cornell Industry Perspectives shows how to use consumer research to evaluate the potential return on hotel amenity and feature upgrades. These publications are available at no charge from the CHR.

    Cornell Center for Hospitality Research Studies Focus on Service Improvement

      Two new studies from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration are aimed at helping hospitality operators improve customer service-by effective application of service scripts and by using human resources marketing. The key to service scripting is to match the script to the service, in terms of how strictly the script is followed. Human resources marketing allows hospitality managers to attract, select, and retain employees who are best matched to the firm. Both studies are available at no charge from the CHR website.

      Cornell Center for Hospitality Research Reports Examine Hotel's Carbon Footprints and Corporate Earnings Surprises

        A new report from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration focuses on how hotels report their carbon footprints. Many hotels have developed their own carbon reporting policies, but the global hotel industry has yet to agree on a standard. This new report helps frame the discussion by analyzing materiality, or the importance of specific greenhouse gas sources. Another new CHR report finds that hotel company stocks are relatively efficient in their response to announcements of earnings surprises.