CHR

Cornell Center for Hospitality Research Studies Focus on Service Improvement

Two new studies from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration are aimed at helping hospitality operators improve customer service-by effective application of service scripts and by using human resources marketing. The key to service scripting is to match the script to the service, in terms of how strictly the script is followed. Human resources marketing allows hospitality managers to attract, select, and retain employees who are best matched to the firm. Both studies are available at no charge from the CHR website.

Cornell Center for Hospitality Research Reports Examine Hotel's Carbon Footprints and Corporate Earnings Surprises

A new report from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration focuses on how hotels report their carbon footprints. Many hotels have developed their own carbon reporting policies, but the global hotel industry has yet to agree on a standard. This new report helps frame the discussion by analyzing materiality, or the importance of specific greenhouse gas sources. Another new CHR report finds that hotel company stocks are relatively efficient in their response to announcements of earnings surprises.

Cornell Center for Hospitality Research Studies Focus on Hospitality Employee Turnover and Hotel Room Pricing

A new study from Cornell’s Center for Hospitality Research (CHR) at the School of Hotel Administration pins down the corrosive effects of negative employee attitudes on hospitality employee turnover. The CHR also makes available a tool that allows hotel operators to take advantage of a new approach to pricing hotel room reservations.