Brand Market Research

(Ithaca, New York – 17 April 2013) Research studies demonstrating a model for strategically integrating information technology (IT) and an analysis of consumer hotel preferences are now available from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration. Hoteliers are invited to compare their IT systems to a strategic framework developed by top industry stakeholders. Additionally, a new Cornell Industry Perspectives shows how to use consumer research to evaluate the potential return on hotel amenity and feature upgrades. These publications are available at no charge from the CHR.