(Hendersonville/Tennessee, USA – September 3, 2012) The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 19-25 August 2012, according to data from STR. In year-over-year comparisons, occupancy ended the week with a 4.9-percent increase to 65.7 percent, average daily rate was up 5.3 percent to US$105.43 and revenue per available room ended the week with an increase of 10.5 percent to US$69.30.
Among the Top 25 Markets, New Orleans, Louisiana, rose 21.4 percent in occupancy to 56.1 percent, reporting the largest increase in that metric. Three other markets achieved double-digit occupancy increases: Norfolk-Virginia Beach, Virginia (+18.3 percent to 68.9 percent); Houston, Texas (+12.9 percent to 62.3 percent); and Atlanta, Georgia (+11.1 percent to 61.3 percent). Nashville, Tennessee, reported the largest occupancy decrease, falling 2.4 percent to 60.3 percent.
Tampa-St. Petersburg, Florida (+23.2 percent to US$109.86) and Oahu Island, Hawaii (+15.5 percent to US$197.10) reported the largest ADR increases for the week. Denver, Colorado, fell 3.7 percent in ADR to US$106.03, reporting the largest decrease in that metric. Nashville followed with a 3.5-percent decrease to US$92.91.
Five markets achieved RevPAR increases of more than 20 percent: New Orleans (+33.2 percent to US$54.64); Norfolk-Virginia Beach (+30.6 percent to US$73.03); Tampa-St. Petersburg, Florida (+24.5 percent to US$66.16); Houston (+21.6 percent to US$58.44); and Oahu Island (+20.6 percent to US$175.98). Nashville fell 5.8 percent in RevPAR to US$56.00, posting the largest decrease in that metric.