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September 6, 2012

Launch of Peninsula Moments

(Hong Kong, China – September 06, 2012) The Peninsula Hotels today introduces “Peninsula Moments”, a new, global brand campaign using video and photography to demonstrate how The Peninsula Hotels brings the very best and unique aspects of each destination to its guests with style, sophistication and elegance. Moments and memories to remember, reflecting an authentic sense of destination, are brought to life by the stunning architecture, thoughtful design, local insight and the genuine desire of Peninsula staff to showcase the very best of their cities.

Conceived and developed in house, the creative brief and aim is to showcase the magic that The Peninsula brings to its guests with photography, video and going “behind the scenes” – in short, each image and scene tell a story.

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